This is one of the best lip products I’ve ever used.

This product last much longer than any lipstick (I’m not even sure if we can call it a lipstick) I have tried. A big plus: ten minutes after putting it on, I have completly forgetten that it is on my lips.

All I ask of a matte lipstick is that it stays on while I’m having a glass of wine, dinner, or a cigarette (yes, I’m French and I smoke – it’s a massive cliché).

And this baby does the job perfectly.

This product comes in a rectangular clear tube with a flat applicator. The lipstick is easily visible through the plastic, and the lid is also the colour of the shade. You can trust it: it will be exactly the same color on your lips.

The colours in the range include four reds (both cool and warm), two bright pinks, a peach and two mauvy/pink nudes.

I own

• ‘Frambourgoise’ is pink-ish
• ‘Hot Pepper’ is a lovely poppy-red
• ‘Grand Cru’ is a nice red-ish burgundy

The smell is not great, but this is quickly forgotten.

Buy it! Quickly!

Bourjois Rouge Edition Velvet Matte Finish, £9 at Boots